Grit. Grace. Determination.

Equestrians are athletes. Our sport requires an extraordinary amount of mental fortitude, physical toughness, and athletic prowess, but time and time again we see our athletes undermined and underrated.

Anovaz was built around the idea of empowering female riders and recognizing their incredible strength. Our performance-driven and beautiful pieces marry femininity with grit, representing the fierce women and girls of the horse world and enabling them to feel confident and supported in the saddle.

ANOVAZ Exists to Empower Equestrian Athletes

Here are the values we live by.

Partners, not Passengers

Anovaz believes that the best riders work tirelessly to improve their skills by training in AND out of the saddle. That includes paying mind to muscular fitness, good nutrition, mental techniques, and overall equine knowledge, in addition to specialized riding skills. We believe that riders should strive to be athletic partners to their horses, not just passengers.
Woman walking a horse on a dirt path in front of a building

Confidence and Expression

Anovaz believes that a cute fit = a better ride. Feeling good in your clothes has been proven to improve performance outcomes and confidence. Our products allow riders to shine in the saddle and feel their absolute best.

Femininity ≠ Weakness

Equestrian sport is dominated by women and girls who are fearless, tenacious, and unwaveringly dedicated to their equine partners. These women overwhelmingly prove that femininity encompasses not only confidence and beauty, but also discipline, strength, and grit. Anovaz helps female riders feel represented through riding wear that is not only gorgeous, but also durable and athletically supportive.

Talent > Costs

Athletes are distinguished by their discipline, resilience, and physical ability in their sport, but the equine world can often be unfair to those who have worked hard to hone these skills. Anovaz strives to promote merit-based equestrian competition and support accessibility in horse sport with its bold, performance-driven products.
Meet the Founder

Meet the Founder

Vivienne Couris started riding at seven years old at a hunter/jumper barn, but now focuses on the thrilling discipline of eventing with her horse Gabe. A lifelong multi-sport athlete, she quickly noticed the striking differences in training approaches and attitudes in the horse world versus those of other sports. Many trainers failed to emphasize fitness, nutrition, mental techniques, or structured training. Self-expression, femininity, and having fun often weren't encouraged like they were in other sports, and the equestrian industry often felt unwilling to let go of outdated ideas about its athletes, performance, and culture.

As a budding young equine professional, Vivienne started Anovaz with the goal of empowering female riders and promoting recognition of their impressive displays of grit and determination. Her vision sees a community of equestrians that recognize their unique strengths, value self-love and expression, and seek to be athletic partners, not passengers, to their horses.